Revenue LaunchPad™ - Model Your RevOps & Business Engine

Inputs

💡 Toggle for simplified inputs mode.

GTM & RevOps

Model, Revenue, Customers & Market

Industry

GTM Model

Recurring Revenue Mix %

Recurring (80%) / Non-Recurring (20%)

Current Annual Revenue (ARR)

Current Customers

Customer Acquisition Cost (CAC)

Serviceable Market (SOM)

Serviceable Obtainable Market (SOM)

Annual TAM Market Growth

Custom TAM Market Growth %

Marketing

Lead & Demand Generation

Total Marketing Spend (Annual)

New Marketing Leads (Monthly, MQLs)

Marketing Lead Conversion %

Avg Lead Velocity (Days)

Lead Velocity Rate % (LVR)

Sales

Prospecting & Deal Management

Total Sales Spend (Annual)

New Sales Leads (Monthly, SQLs)

New Sales Opportunities (Monthly)

Avg SQL → Opp Velocity (Days)

Opp → Closed Won Conversion %

Avg Deal Velocity (Days)

Avg MRR Deal Value

Avg NRR Deal Value

CS & Service

Post-Sale, COS, & Retention

Total Service Spend (Annual)

Avg Customer Lifetime (Months)

Avg Customer Lifetime Value ($)

Avg Cost to Serve (Monthly)

Annual Customer Churn %

Annual Expansion Rate %

Avg Expansion MRR Value (Annual)

Insights & Reports

Please Verify Your Inputs (Section on Left)

Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.

Core Metrics

Current Annual Revenue

Current

+5% Boost

Current Monthly Revenue

Current

+5% Boost

Net New Monthly Revenue

Current

+5% Boost

Annual Recurring Revenue (ARR)

Current

+5% Boost

Monthly Recurring Revenue (MRR)

Current

+5% Boost

Net New Monthly MRR

Current

+5% Boost

Marketing Sourced Revenue (Annual)

Current

+5% Boost

Marketing Sourced Revenue (Monthly)

Current

+5% Boost

Marketing Sourced Revenue %

Current

+5% Boost

Product Sourced Revenue (Annual)

Current

+5% Boost

Product Sourced Revenue (Monthly)

Current

+5% Boost

Product Sourced Revenue %

Current

+5% Boost

MQL+PQL Sourced Revenue (Annual)

Current

+5% Boost

MQL+PQL Sourced Revenue (Monthly)

Current

+5% Boost

MQL+PQL Sourced Revenue %

Current

+5% Boost

Sales Velocity

Current

+5% Boost

Lead-to-Revenue Time

Current

0 days

+5% Boost

0 days

Lead-to-Revenue Conversion

Current

+5% Boost

Customer Lifetime Value (LTV)

Current

+5% Boost

CAC Payback Period (TTP)

Current

0 mo

+5% Boost

0 mo

LTV:CAC Ratio

Current

—

+5% Boost

—

NOTE: +5% Boost reflects a modest increase across all GTM conversions.

Show All

Charts & Forecasts

Annual Growth Rate

—

Net Revenue Retention

—

SOM Market Share

—

Untapped SOM Revenue

—

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Lead Conversions (Funnel)

—

All Leads

—%

→

—d

—

SQLs

—%

→

—d

—

Opportunities

—%

→

—d

—

Closed Won

MQLs —

PQLs —

Sales SQLs (Direct) —

Total Leads —

Lead → SQL Rate —

Lead → Won Rate —

Total Cycle Time —

Lead Conversions (Drop-Off)

Stage

Overall

All Leads

500

SQLs

125

25%7d

Opportunities

50%14d

10%21d

Closed Won

30%30d

2.2%51d

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —

NOTE: Phased Ramp reflects GTM improvements ramping to 10% operational uplift by month 36 (future-looking).

Show All

RevOps Calculations B2B Tech / SaaS Blend

Leads Pipeline & Conversions

MQLs

—

MQL Conv %

—

Converted SQLs

—

Sales SQLs

—

Total SQLs

—

SQL → Opp %

—

Total Opps

—

Deal Pipeline Conversions & Revenue

Total Opps

—

Win Rate %

—

Closed Won

—

Avg MRR Deal

—

New MRR

—

New ARR (New MRR x 12)

—

Sales Velocity

Total Opps

—

Win Rate %

—

Avg Deal Value

—

Sales Cycle (Deal Velocity)

—

Sales Velocity

—

Customer LTV & Insights

Avg Annual MRR

—

Gross Margin

—

Customer Lifetime

—

Recurring LTV

—

NRR Deal Value

—

Gross Margin

—

NRR LTV

—

LTV

—

LTV

—

CAC

—

LTV:CAC

—

NOTE: All calculations are based on your inputs only.

Revenue Insights B2B Tech / SaaS Blend

GTM & RevOps

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

Marketing

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

Sales

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

CS & Service

Inputs & Calculations

Benchmarks & Opportunities

Customer Lifecycle (Bow-Tie) Impact

Click to Enlarge

🚀 #ExitVelocity B2B Tech / SaaS Blend

Companies That Invest in GTM/RevOps Typically See:

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

High-Growth B2B Tech / SaaS Companies Typically Spend:

2–6%

Annual Revenue on RevOps

30–50%

Annual Revenue on GTM

What Are You Investing?

RevOps Investment $450,000

3% of Annual Revenue

GTM Investment $4,500,000

30%

50%

40% of Annual Revenue

Revenue LaunchPad™ Beta v26.1

Welcome

This Revenue LaunchPad™ (Calculator) provides a simplified B2B revenue engine model—from lead generation through lifetime value. Enter your current data points to understand future performance and how modest improvements throughout the GTM funnel impacts long-term revenue trajectories.

Getting Started

Follow these steps to model your revenue engine:

Step 1: Complete your GTM & RevOps inputs.
Step 2: Fill in your Marketing inputs.
Step 3: Add your Sales inputs.
Step 4: Fill in your CS & Service inputs.
Step 5: Review your results.
Step 6: Calculate your ROI under #ExitVelocity.

Quick Tips

Start with Industry Defaults by choosing one from the Reset dropdown.
Use the Input Mode toggle to pull a simple input interface or full experience (inputs left, reports right).
Use the Share button to copy a unique URL with your inputs saved—share it with anyone.
Use the Download button to export your report as a PDF.

Feedback

If you have thoughts, suggestions, or want to report a bug—email us at feedback@squad4.io.

Helpful? You can say thanks by buying us a coffee or pizza.

Sincerely,
The Squad4 Flight Crew

Revenue LaunchPad™Beta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Insights & Reports

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Lead Conversions (Funnel)

Lead Conversions (Drop-Off)

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —

Revenue LaunchPad™ Beta v26.1

Welcome

Getting Started

Quick Tips

Feedback

Revenue LaunchPad™Beta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Insights & Reports

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Monthly Revenue ForecastY1: —Y2: —Y3: —

Cumulative RevenueY1: —Y2: —Y3: —

Monthly MRR ForecastY1: —Y2: —Y3: —

Monthly ARR ForecastY1: —Y2: —Y3: —

Total CustomersY1: —Y2: —Y3: —

Lead Conversions (Funnel)

Lead Conversions (Drop-Off)

Projected Leads Per MonthY1: —Y2: —Y3: —

Sales VelocityY1: —Y2: —Y3: —

Time To Profit (TTP)TTP: —Lifetime: —

Service Revenue (% of Total)Y1: —Y2: —Y3: —

Service ProfitY1: —Y2: —Y3: —

Revenue LaunchPad™ Beta v26.1

Welcome

Getting Started

Quick Tips

Feedback

Monthly Revenue Forecast
Y1: —Y2: —Y3: —

Cumulative Revenue
Y1: —Y2: —Y3: —

Monthly MRR Forecast
Y1: —Y2: —Y3: —

Monthly ARR Forecast
Y1: —Y2: —Y3: —

Total Customers
Y1: —Y2: —Y3: —

Projected Leads Per Month
Y1: —Y2: —Y3: —

Sales Velocity
Y1: —Y2: —Y3: —

Time To Profit (TTP)
TTP: —Lifetime: —

Service Revenue (% of Total)
Y1: —Y2: —Y3: —

Service Profit
Y1: —Y2: —Y3: —