Revenue Calculator - Model Your RevOps & Business Engine

Inputs

💡 Toggle to see all inputs at once.

GTM & RevOps

Model, Revenue, & Customers

Industry

GTM Model

Recurring Revenue Mix %

Recurring (80%) / Non-Recurring (20%)

Current Annual Revenue (ARR)

Current Customers

Customer Acquisition Cost (CAC)

Total SMARKETING Spend (Annual)

Marketing

Lead & Demand Generation

New Marketing Leads (Monthly, MQLs)

Marketing Lead Conversion %

Avg Lead Velocity (Days)

Lead Velocity Rate % (LVR)

Sales

Prospecting & Deal Management

New Sales Leads (Monthly, SQLs)

SQL → Opp Conversion %

SQL → Opp Velocity (Days)

Opp → Closed Won Conversion %

Avg Deal Velocity (Days)

Avg MRR Deal Value

Avg NRR Deal Value

CS & Service

Post-Sale, COS, & Retention

Avg Customer Lifetime (Months)

Avg Customer Lifetime Value ($)

Avg Cost to Serve (Monthly)

Annual Customer Churn %

Annual Expansion Rate %

Avg Expansion MRR Value (Annual)

Insights & Reports

Please Verify Your Inputs (Section on Left)

Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.

Core Metrics Verify Inputs

Annual Revenue (ARR)

Current

+5% GTM Boost

Monthly Revenue (MRR)

Current

+5% GTM Boost

Net New Monthly Revenue

Current

+5% GTM Boost

MQL/PQL Sourced Revenue (Annual)

Current

+5% GTM Boost

MQL/PQL Sourced Revenue (Monthly)

Current

+5% GTM Boost

MQL/PQL Sourced Revenue %

Current

+5% GTM Boost

Sales Velocity

Current

+5% GTM Boost

Lead-to-Revenue Time

Current

0 days

+5% GTM Boost

0 days

Lead-to-Revenue Conversion

Current

+5% GTM Boost

Customer Lifetime Value (LTV)

Current

+5% GTM Boost

CAC Payback Period (TTP)

Current

0 mo

+5% GTM Boost

0 mo

LTV:CAC Ratio

Current

—

+5% GTM Boost

—

NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.

Charts & Forecasts

MRR Forecast?
Y1: —Y2: —Y3: —

ARR Forecast?
Y1: —Y2: —Y3: —

Cumulative Revenue?
Y1: —Y2: —Y3: —

Total Customers?
Y1: —Y2: —Y3: —

Lead Conversions (Horizontal)?

—

All Leads

—%

→

—d

—

SQLs

—%

→

—d

—

Opportunities

—%

→

—d

—

Closed Won

MQLs —

PQLs —

Sales SQLs (Direct) —

Total Leads —

Lead → SQL Rate —

Lead → Won Rate —

Total Cycle Time —

Lead Conversions (Vertical)?

Stage

Overall

All Leads
(MKT + Sales)

500

SQLs

125

25%7d

Opportunities

50%14d

10%21d

Closed Won

30%30d

2.2%51d

Lead & Pipeline Forecast?
Y1: —Y2: —Y3: —

Time To Profit (TTP)?
TTP: —Lifetime: —

Service Revenue (% of Total)?
Y1: —Y2: —Y3: —

Service Profit?
Y1: —Y2: —Y3: —

NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.

RevOps Calculations

Leads Pipeline & Conversions

MQLs

—

MQL Conv %

—

Converted SQLs

—

Sales SQLs

—

Total SQLs

—

SQL → Opp %

—

Total Opps

—

Deal Pipeline Conversions & Revenue

Total Opps

—

Win Rate %

—

Closed Won

—

Avg MRR Deal

—

New MRR

—

New ARR (New MRR x 12)

—

Sales Velocity

Total Opps

—

Win Rate %

—

Avg Deal Value

—

Sales Cycle (Deal Velocity)

—

Sales Velocity

—

Customer LTV & Insights

Avg Deal Value

—

Gross Margin

—

Customer Lifetime

—

LTV

—

LTV

—

CAC

—

LTV:CAC

—

NOTE: All calculations are based on your inputs only.

Revenue Insights B2B Tech / SaaS

GTM & RevOps

Inputs & Calculations

Benchmarks & Opportunities

Funnel Impact

Click to Enlarge

Marketing

Inputs & Calculations

Benchmarks & Opportunities

Funnel Impact

Click to Enlarge

Sales

Inputs & Calculations

Benchmarks & Opportunities

Funnel Impact

Click to Enlarge

CS & Service

Inputs & Calculations

Benchmarks & Opportunities

Funnel Impact

Click to Enlarge

🚀 #ExitVelocity B2B Tech / SaaS

Companies That Invest in GTM/RevOps Typically See:

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

—

Placeholder Metric

High-Growth B2B Tech / SaaS Companies Typically Spend:

2–6%

Annual Revenue on RevOps

30–50%

Annual Revenue on GTM

What Are You Investing?

RevOps Investment $450,000

2% 6%

3% of Annual Revenue

GTM Investment $4,500,000

30% 50%

40% of Annual Revenue

Revenue Calculator Beta

Welcome

This calculator provides a simplified B2B revenue engine model—from lead generation through lifetime value. Enter your current data points to understand future performance and how modest improvements throughout the GTM funnel impacts long-term revenue trajectories.

Getting Started

Follow these steps to model your revenue engine:

Step 1: Complete your GTM & RevOps inputs.
Step 2: Fill in your Marketing inputs.
Step 3: Add your Sales inputs.
Step 4: Fill in your CS & Service inputs.
Step 5: Review your results.
Step 6: Calculate your ROI under #ExitVelocity.

Quick Tips

Start with Industry Defaults by choosing one from the Reset dropdown.
Use the Input Mode toggle to pull a simple input interface or full experience (inputs left, reports right).
Use the Share button to copy a unique URL with your inputs saved—share it with anyone.
Use the Download button to export your report as a PDF.

Feedback

If you have thoughts, suggestions, or want to report a bug—email us at feedback@squad4.io.

Helpful? You can say thanks by buying us a coffee or pizza.

Sincerely,
The Squad4 Flight Crew

Revenue CalculatorBeta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Insights & Reports

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

MRR Forecast?
Y1: —Y2: —Y3: —

ARR Forecast?
Y1: —Y2: —Y3: —

Cumulative Revenue?
Y1: —Y2: —Y3: —

Total Customers?
Y1: —Y2: —Y3: —

Lead Conversions (Horizontal)?

Lead Conversions (Vertical)?

Lead & Pipeline Forecast?
Y1: —Y2: —Y3: —

Time To Profit (TTP)?
TTP: —Lifetime: —

Service Revenue (% of Total)?
Y1: —Y2: —Y3: —

Service Profit?
Y1: —Y2: —Y3: —

Revenue Calculator Beta

Welcome

Getting Started

Quick Tips

Feedback

Revenue CalculatorBeta

Inputs

GTM & RevOps

Marketing

Sales

CS & Service

Insights & Reports

GTM Inputs

GTM & RevOps

Marketing

Sales

CS & Service

MRR Forecast?Y1: —Y2: —Y3: —

ARR Forecast?Y1: —Y2: —Y3: —

Cumulative Revenue?Y1: —Y2: —Y3: —

Total Customers?Y1: —Y2: —Y3: —

Lead Conversions (Horizontal)?

Lead Conversions (Vertical)?

Lead & Pipeline Forecast?Y1: —Y2: —Y3: —

Time To Profit (TTP)?TTP: —Lifetime: —

Service Revenue (% of Total)?Y1: —Y2: —Y3: —

Service Profit?Y1: —Y2: —Y3: —

Revenue Calculator Beta

Welcome

Getting Started

Quick Tips

Feedback

MRR Forecast?
Y1: —Y2: —Y3: —

ARR Forecast?
Y1: —Y2: —Y3: —

Cumulative Revenue?
Y1: —Y2: —Y3: —

Total Customers?
Y1: —Y2: —Y3: —

Lead & Pipeline Forecast?
Y1: —Y2: —Y3: —

Time To Profit (TTP)?
TTP: —Lifetime: —

Service Revenue (% of Total)?
Y1: —Y2: —Y3: —

Service Profit?
Y1: —Y2: —Y3: —