Insights & Reports

Please Verify Your Inputs (Section on Left)

Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.
Core MetricsSee how a 5% improvement compounds across your entire revenue engine. Verify Inputs
Annual Revenue (ARR)?
Current
$0
+5% GTM Boost
$0
Monthly Revenue (MRR)?
Current
$0
+5% GTM Boost
$0
Net New Monthly Revenue?
Current
$0
+5% GTM Boost
$0
MQL/PQL Sourced Revenue (Annual)?
Current
$0
+5% GTM Boost
$0
MQL/PQL Sourced Revenue (Monthly)?
Current
$0
+5% GTM Boost
$0
MQL/PQL Sourced Revenue %?
Current
0%
+5% GTM Boost
0%
Sales Velocity?
Current
$0
+5% GTM Boost
$0
Lead-to-Revenue Time?
Current
0 days
+5% GTM Boost
0 days
Lead-to-Revenue Conversion?
Current
0%
+5% GTM Boost
0%
Customer LTV?
Current
$0
+5% GTM Boost
$0
CAC Payback Period (TTP)?
Current
0 mo
+5% GTM Boost
0 mo
LTV:CAC Ratio?
Current
—
+5% GTM Boost
—
NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.
Charts & ForecastsVisualize growth trajectories and forecast revenue up to 3 years out.

MRR Forecast?
Y1: —Y2: —Y3: —

ARR Forecast?
Y1: —Y2: —Y3: —

Cumulative Revenue?
Y1: —Y2: —Y3: —

Total Customers?
Y1: —Y2: —Y3: —

Lead Conversions (Horizontal)?

—
All Leads
—%
→
—d
—
SQLs
—%
→
—d
—
Opportunities
—%
→
—d
—
Closed Won
MQLs —
Sales SQLs (Direct) —
Total Leads —
Lead → SQL Rate —
Lead → Won Rate —
Total Cycle Time —

Lead Conversions (Vertical)?

Stage
Overall
All Leads
(MKT + Sales)
500
 
 
SQLs
125
25%7d
25%7d
Opportunities
63
50%14d
10%21d
Closed Won
19
30%30d
2.2%51d

Lead & Pipeline Forecast?
Y1: —Y2: —Y3: —

Time To Profit (TTP)?
TTP: —Lifetime: —

Service Revenue (% of Total)?
Y1: —Y2: —Y3: —

Retention & Expansion %?
Y1: —Y2: —Y3: —

NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.
RevOps CalculationsFollow your leads from first touch to closed revenue—see exactly where dollars are won or lost.
Leads Pipeline & Conversions?
MQLs
—
×
MQL Conv %
—
Converted SQLs
—
+
Sales SQLs
—
Total SQLs
—
×
SQL → Opp %
—
Total Opps
—
Deal Pipeline Conversions & Revenue?
Total Opps
—
×
Win Rate %
—
Closed Won
—
×
Avg MRR Deal
—
New MRR
—
New ARR (New MRR x 12)
—
Sales Velocity?
Total Opps
—
×
Win Rate %
—
×
Avg Deal Value
—
÷
Sales Cycle (Deal Velocity)
—
Sales Velocity
—
Customer LTV & Insights?
Avg Deal Value
—
×
Gross Margin
—
×
Customer Lifetime
—
LTV
—
LTV
—
÷
CAC
—
LTV:CAC
—
NOTE: All calculations are based on your inputs only.
Revenue InsightsBenchmarked opportunities tailored to your metrics—prioritize what moves the needle most. B2B Tech / SaaS
GTM & RevOps
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Bow-tie: GTM/RevOps Click to Enlarge
Marketing
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Bow-tie: Marketing Click to Enlarge
Sales
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Bow-tie: Sales Click to Enlarge
CS & Service
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Bow-tie: CS & Service Click to Enlarge
#ExitVelocityQuantify the ROI of investing in RevOps and build your business case. B2B Tech / SaaS
Companies That Invest in GTM/RevOps Typically See:
—
Placeholder Metric
—
Placeholder Metric
—
Placeholder Metric
—
Placeholder Metric
High-Growth B2B Tech / SaaS Companies Typically Spend:
2–6%
Annual Revenue on RevOps
30–50%
Annual Revenue on GTM
What Are You Investing?
RecommendedRevOps Investment ? $450,000
2% 6%
3% of Annual Revenue
RecommendedGTM Investment ? $4,500,000
30% 50%
40% of Annual Revenue
Based On Your Investment—You Can Expect:
Current Annual Revenue: —
RevOps Investment: —
Year 1
—
Projected Y1 Revenue Impact
—
Year 2
—
Projected Y2 Revenue Impact
—
Year 3
—
Projected Y3 Revenue Impact
—
At Squad4, we align our pricing for Fractional GTM/RevOps as solely the part of your RevOps budget—augmenting and enabling your GTM Teams to reach new levels of achievement.
Ready 4 Revenue #ExitVelocity?
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We hope you've enjoyed this GTM/RevOps Calculator. If you enjoyed this level of detail and reporting—THIS is what we do for our clients. 🫡 🚀🔥