Verify Inputs On Left

Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.
GTM & Revenue Insights
NOTE: +5% Boost reflects a modest increase across all GTM conversions.
Annual Recurring Revenue (ARR)
Current
$0
+5% Boost
$0
Current ARR from inputs
Monthly Recurring Revenue (MRR)
Current
$0
+5% Boost
$0
Current MRR from inputs (ARR ÷ 12)
Net New Monthly Revenue (New MRR)
Current
$0
+5% Boost
$0
New revenue generated monthly by GTM engine
Marketing-Sourced Revenue (Monthly)
Current
$0
+5% Boost
$0
Monthly revenue attributed to marketing
Marketing-Sourced Revenue (Annual)
Current
$0
+5% Boost
$0
Marketing % of new revenue
Marketing-Sourced Revenue %
Current
0%
+5% Boost
0%
Marketing's share of new revenue
Sales Velocity
Current
$0
+5% Boost
$0
Revenue per day from pipeline
Lead-to-Revenue Time
Current
0 days
+5% Boost
0 days
Lead→SQL + SQL→Opp + Opp→Close
Lead-to-Revenue Conversion
Current
0%
+5% Boost
0%
Total conversion from lead to closed won
Customer LTV
Current
$0
+5% Boost
$0
Avg lifetime value
CAC Payback Period (TTP)
Current
0 mo
+5% Boost
0 mo
Months to recover acquisition cost
LTV:CAC Ratio
Current
—
+5% Boost
—
Target 3:1 or higher

12-Month MRR Projection
6mo: —12mo: —

12-Month ARR Projection
6mo: —12mo: —

Total Customers
6mo: —12mo: —

Cumulative Revenue
6mo: —12mo: —

Break-Even & Time to Profit
Net 6mo: —Net 12mo: —

Conversion Funnel

Stage
Cumulative
All Leads
(MKT + Sales)
500
 
 
SQLs
125
25%7d
25%7d
Opportunities
63
50%14d
10%21d
Closed Won
19
30%30d
2.2%51d
Opportunities Identified By Stage/Department
GTM & RevOps
Department Inputs
Benchmarks & Opportunities
Funnel Impact
Bow-tie: GTM/RevOps
Marketing
Department Inputs
Benchmarks & Opportunities
Funnel Impact
Bow-tie: Marketing
Sales
Department Inputs
Benchmarks & Opportunities
Funnel Impact
Bow-tie: Sales
CS & Service
Department Inputs
Benchmarks & Opportunities
Funnel Impact
Bow-tie: CS & Service