Insights & Reports
Verify Inputs On Left
Enter values in the Inputs section (left) to generate your reports and insights. Click "Reset All" to set Defaults.GTM & Revenue | Core Metrics Verify Inputs
Annual Revenue (ARR)?
Current
$0
+5% GTM Boost
$0
Monthly Revenue (MRR)?
Current
$0
+5% GTM Boost
$0
Net New Monthly Revenue?
Current
$0
+5% GTM Boost
$0
MKT-Sourced Revenue (Monthly)?
Current
$0
+5% GTM Boost
$0
MKT-Sourced Revenue (Annual)?
Current
$0
+5% GTM Boost
$0
MKT-Sourced Revenue %?
Current
0%
+5% GTM Boost
0%
Sales Velocity?
Current
$0
+5% GTM Boost
$0
Lead-to-Revenue Time?
Current
0 days
+5% GTM Boost
0 days
Lead-to-Revenue Conversion?
Current
0%
+5% GTM Boost
0%
Customer LTV?
Current
$0
+5% GTM Boost
$0
CAC Payback Period (TTP)?
Current
0 mo
+5% GTM Boost
0 mo
LTV:CAC Ratio?
Current
—
+5% GTM Boost
—
NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.
GTM & Revenue | Charts & Forecasts
MRR Forecast?1yr: —2yr: —3yr: —
ARR Forecast?1yr: —2yr: —3yr: —
Total Customers?1yr: —2yr: —3yr: —
Cumulative Revenue?1yr: —2yr: —3yr: —
Break-Even & Time to Profit?TTP: —Lifetime: —
Conversion Funnel?
Stage
Overall
NOTE: +5% GTM Boost reflects a modest increase across all GTM conversions.
Calculations | Show The Work
Leads Pipeline & Conversions?
MQLs
—
×
MQL Conv %
—
Converted SQLs
—
+
Sales SQLs
—
Total SQLs
—
×
SQL → Opp %
—
Total Opps
—
Deal Pipeline Conversions & Revenue?
Total Opps
—
×
Win Rate %
—
Closed Won
—
×
Avg MRR/Deal
—
New MRR
—
New ARR (New MRR x 12)
—
Sales Velocity?
Total Opps
—
×
Win Rate %
—
×
Avg Deal Value
—
÷
Sales Cycle (Deal Velocity)
—
Sales Velocity
—
Customer Retention & LTV?
Avg Deal Value
—
×
Gross Margin
—
×
Customer Lifetime
—
LTV
—
LTV
—
÷
CAC
—
LTV:CAC
—
NOTE: All calculations are based on your inputs only.
Revenue Insights | Opportunities & Benchmarks
B2B Tech / SaaS
GTM & RevOps
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Click to Enlarge
Marketing
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Click to Enlarge
Sales
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Click to Enlarge
CS & Service
Inputs & Calculations
Benchmarks & Opportunities
Funnel Impact
Click to Enlarge
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