Head of Marketing Ops

Department: Marketing | Service Delivery
Location: Remote, USA (Denver, CO a plus)
Reports To: Founder & CEO
Employment Type: Direct hire, Full-time
Seniority: Mid to Senior
Salary: $125,000 – $160,000 DOE

We're looking for the right person to lead Marketing Ops at Squad4.

The right person will support delivering for clients today, sharpening how we package and sell our Marketing Ops services—and as we grow—lead a small but mighty MOps delivery team.

AI and Demand Gen have rewritten the rules of B2B revenue generation. Marketing isn't a support function—it's a primary engine. Our clients need someone who can lead Marketing Ops with structured, systems-level thinking: connecting Content, SEO, AEO, Events, Digital/Paid, and Demand Gen into one coherent revenue motion—and owning the Marketing → Sales handoff where most B2B revenue dies.

We're building a different kind of HubSpot Solutions Partner organization. We're a boutique consultancy—one where real operators embed with client teams, own the outcomes, and build systems that actually move the needle. No thrown-over-the-fence requirements. No offshore teams shipping deliverables nobody asked for. No strategy decks collecting dust in a shared drive.

If you've spent time at a faceless agency—juggling a dozen clients, drowning in tickets, measuring success by "did it ship" instead of "did it work"—and thought there has to be a better way... there is. You found it.

We're a small crew of seasoned commercial operators. We'll challenge your thinking, trade you real knowledge, test ideas alongside you, and turn you loose on our brand and our clients' growth. If you've got the itch to experiment, run new concepts, and stretch a skillset you've already worked hard to build—we have the room and the trust to let you do it.

We're building independence and freedom through complete ownership. If you want to be an integral part of something meaningful—and don't mind the occasional space pun—we've got an adventure for you.

This is a hands-on director/leader role. You'll deliver client work, productize the practice, and grow the squad behind you. No blackbox marketing. Ever.

Responsibilities & Daily Activities

This role is client-facing and requires excellent communication skills (written and verbal), team management, and the ability to distill complex challenges and business requirements into actionable recommendations.

• Productize the Marketing Ops practice: Package Content, SEO, AEO, Events Management, Digital/Paid, and Demand Gen into repeatable Squad4 service lines with clear scopes, pricing, deliverables, and SOPs.
• Own client Marketing Ops engagements: Lead client-facing strategy, planning, and execution across the full Marketing Ops surface area. Be the flight captain on the ground for our clients.
• Own the Marketing → Sales handoff: Define and operationalize MQL/SAL/SQL frameworks, lifecycle stages, lead scoring, and routing inside HubSpot. The handoff is sacred—you own it.
• Run campaigns inside Marketing Hub Pro and Enterprise: Build, launch, and optimize multi-channel campaigns with full attribution. Use HubSpot's Campaign tool, Reports, and Custom Behavioral Events natively. No black boxes. No "trust me" reporting.
• Lead Demand Gen execution: Drive measurable pipeline through Content, SEO, AEO, Events, and Digital/Paid—coordinated across channels with shared targets and shared telemetry.
• Build the reporting that executives actually use: Campaign performance dashboards, attribution models (multi-touch, first-touch, last-touch), pipeline contribution, CAC by channel. Make the work visible.
• Mentor and grow the squad: As we scale Marketing Ops—help hire and develop the team that delivers it.

Qualifications For Success

• 5+ years in Marketing Operations, Demand Gen, or Growth Marketing at a B2B SaaS or professional services company
• 5+ years of hands-on HubSpot Marketing Hub Pro and Enterprise mastery—campaigns, workflows, lifecycle stages, lead scoring, attribution reporting, custom behavioral events
• Demonstrable RevOps chops: built or operated MQL/SAL/SQL frameworks, lifecycle stages, lead routing, and the Marketing → Sales handoff in a production CRM
• Track record of running and measuring full-funnel B2B campaigns across Content, SEO, paid, and events with attribution to revenue
• Working knowledge of SEO and AEO (Answer Engine Optimization)—you can brief writers, analyze technical SEO, and understand how AI surfaces content
• Events management experience—webinars, field events, and the integrations that connect them to HubSpot (iCapture, Zoom, on24, etc.)
• Authorized to work in the U.S. without employer sponsorship
• Excellent written and verbal communication—you'll be in front of executives every week
• HubSpot certifications (Marketing Hub Software, Marketing Contacts Pricing, Reporting)
• Prior agency or consultancy experience—comfort managing multiple clients and shifting context
• Experience with reporting and BI tools to support core KPI reporting (no black box marketing)
• Paid media platform fluency (LinkedIn Ads, Google Ads, Meta Ads, programmatic)
• AI content workflow experience—Claude, ChatGPT, or similar in production marketing motions

Don’t worry about imposter syndrome or the confidence gap. If you think working with us sounds like the exciting next step you want to take, we would love to hear from you.

As a small organizations, we are willing to forgo experience for the right fit. Agency, conscientiousness, and empathy in the age of AI are the traits that help people succeed and grow. In return, we aim to provide an environment to learn, grow, and see how your contributions have a real impact for our squad and our clients!

Salary & Compensation

Base Salary: $125,000 – $160,000 (USD) DOE

At Squad4, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

Benefits & Additional Information

• Make an impact in a lean and fast-growing team environment
• “Core business hours” with flexible work expectations
• Fully remote (Headquarters in Denver, CO)
• Technology Allowance: All the tech/tools you need to be successful
• Professional development and career growth opportunities
• Unlimited PTO. Take it when you want it. (Though we’re a small team with ambitious goals.)
• Health Benefits: Medical, Dental, Vision
• 401K and retirement planning
• Work with an organization that prioritizes maintaining an environment for professional growth, mutual respect, and rewarding contributions to the squad (team)
• Competitive salary and compensation package (DOE)