About Squad4 | Strategic HubSpot Growth Partner

OUR MISSION

Helping Scaling B2B Teams Achieve #ExitVelocity.

We help scaling, revenue-focused teams design, build, & execute GTM/RevOps and CRM Ops—from launch prep to #MissionSuccess. 🚀

High performing teams don't just work harder—they work smarter. Clear mission objectives, streamlined processes and tech, investment in team adoption/up-skilling, continuous improvement/experimentation.

✅ Measure everything. FOCUS on what matters.
✅ Remove business "fog of war". (Better Telemetry)
✅ Codify GTM & business processes. (Change management)
✅ Turn every team member into a mission leader. (Adoption)
✅ Leverage integrated AI to accelerate experimentation & results

Get off the launchpad—beat gravity. Take one giant leap up the capability maturity ladder. Who's on your flight crew?

🚨 NOTE: We are NOT a traditional agency. We are a strategic (boutique) consultancy and fractional partner helping revenue leaders scale efficiency, revenue, and profits.

Meet The Squad

Squad4 is a "lean" core team of cross-functional, multi-domain experts (GTM, RevOps, CRM, Marketing, Sales etc.) that operate on a different level.

Our fractional team is RevOps and AI-native—able to create experiences and deliver 4 clients in away that is unparalleled in the HubSpot Ecosystem. (We'll prove it.)

Who's On Your #FlightCrew?

Scott "HubScott" Flanigan

Founder, RevOps/GTM Architect

Travis Haninger

Managing Partner, GTM Strategy

Kelly Richmond

HubSpot Specialist, Marketing Ops

Our Core Values

S | Service

There is nothing more noble than serving others. We are always seeking to serve our customers, our team members, and own continued growth.

Q | Quality

Quality or BUST. PERIOD—Full Stop. For our customers, thoughts, and services. If it's not worth doing right—it's not worth doing at all.

U | Unrelenting

Patience is NOT passive. Patience is relentless action and improvement towards goals knowing that actions breed results. We aim to make waves. (And ride them 🌊🏄‍♂️)

A | Accountability

Accountability is everything. It is the foundation for trust and success. Do the work, show up, and stand by it—each and every day.

D | Daring

The world is shaped by people who dare to dream, perform, act, make—and support—change. That's who we are.

4 | 4 Tomorrow

Ensuring our clients' success gives us life. Next—we take care of ourselves and one another. This means respect, honesty, transparency, and commitment. We're building a better tomorrow.