Scott Flanigan
I'm Scott—most folks in the HubSpot world know me as "HubScott."
I've spent 15+ years in the HubSpot ecosystem and 10+ years helping B2B teams design, build, maximize, and actually adopt systems. As the founder of Squad4, I sit at the intersection of systems implementation, GTM strategy, and enablement—which is a fancy way of saying I turn messy tech stacks into streamlined growth machines that teams genuinely enjoy using. My background in tech writing, marketing ops, web design, project management, and CRM Ops means I'm obsessed with clarity, documentation, and making the complex feel simple.
My operating principles?
The best system in the world is useless if your team can't—or won't—use it.
Enablement eats strategy for breakfast.
Slow is smooth—SMOOTH is fast.
If it's not in the CRM—it didn't happen.
Measure everything—FOCUS on what matters.
The only true moat in service is VELOCITY.
I've spent 15+ years in the HubSpot ecosystem and 10+ years helping B2B teams design, build, maximize, and actually adopt systems. As the founder of Squad4, I sit at the intersection of systems implementation, GTM strategy, and enablement—which is a fancy way of saying I turn messy tech stacks into streamlined growth machines that teams genuinely enjoy using. My background in tech writing, marketing ops, web design, project management, and CRM Ops means I'm obsessed with clarity, documentation, and making the complex feel simple.
My operating principles?
The best system in the world is useless if your team can't—or won't—use it.
Enablement eats strategy for breakfast.
Slow is smooth—SMOOTH is fast.
If it's not in the CRM—it didn't happen.
Measure everything—FOCUS on what matters.
The only true moat in service is VELOCITY.